Privacy & Data Protection Policy

Last Updated: 14/07/2026

At SYPPHR, we are committed to protecting your privacy and handling your personal information with transparency, care, and security. This Privacy Policy explains what information we collect, why we collect it, and how we use and protect your data when you visit our website or purchase from us.

1. Who We Are

SYPPHR is an online fashion retailer offering premium women’s clothing and accessories.

For any questions regarding this Privacy Policy or your personal information, please contact:

Email: data.protection@sypphr.co.uk

2. Information We Collect

We may collect the following information:

Personal Information

Name
Email address
Billing and delivery addresses
Telephone number
Order history
Payment information (processed securely through our payment providers—we never store your full card details)

Technical Information

When you browse our website we may automatically collect:

IP address
Device type
Browser type
Operating system
Pages viewed
Time spent on pages
Referral websites
Cookies and similar technologies

3. How We Use Your Information

We only use your information where we have a lawful basis to do so.

We use your data to:

Process and deliver your orders
Communicate with you regarding purchases
Respond to customer service enquiries
Improve our website and customer experience
Prevent fraud and maintain website security
Send marketing communications (only where you have given consent)
Comply with legal and accounting obligations

4. Marketing Communications

If you subscribe to our newsletter, we may occasionally send updates about:

New collections
Product launches
Promotions
Exclusive offers
Company news

You can unsubscribe at any time by clicking the unsubscribe link in any email or contacting us directly.

5. Cookies

Our website uses cookies to improve your browsing experience.

Cookies help us:

Remember your preferences
Keep your shopping basket active
Understand website performance
Analyse visitor behaviour
Improve site functionality

You may disable cookies through your browser settings, although some website features may not function correctly.

6. Payment Security

Payments are processed securely using trusted third-party payment providers.

SYPPHR does not store or have access to your complete payment card details.

7. Sharing Your Information

We never sell your personal information.

We may share your information only with trusted service providers where necessary, including:

Payment processors
Delivery and courier companies
Website hosting providers
Email marketing platforms
Analytics providers
Professional advisers where legally required

Each provider is required to protect your information in accordance with UK data protection laws.

8. Data Retention

We only retain personal information for as long as necessary to:

Fulfil your orders
Meet legal obligations
Resolve disputes
Maintain business records

When your information is no longer required, it is securely deleted or anonymised.

9. Your Rights

Under the UK General Data Protection Regulation (UK GDPR), you have the right to:

Access your personal information
Correct inaccurate information
Request deletion of your data
Restrict how your information is processed
Object to processing
Request transfer of your data where applicable
Withdraw consent for marketing at any time

To exercise any of these rights, please contact us using the details above.

10. Data Security

We use appropriate technical and organisational measures to safeguard your personal information against:

Unauthorised access
Loss
Misuse
Disclosure
Alteration
Destruction

While no internet transmission is completely secure, we continually work to protect the information entrusted to us.

11. Third-Party Services

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices or content of those websites. We encourage you to read their privacy policies before providing personal information.

12. Children’s Privacy

Our products and services are intended for individuals aged 18 years or older. We do not knowingly collect personal information from children.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in legislation or our business practices.

The latest version will always be available on this page.

14. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

SYPPHR

Email: data.protection@sypphr.co.uk

Data Protection Statement

SYPPHR is committed to processing personal data fairly, lawfully, and transparently in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We only collect information necessary to provide our services, improve customer experience, and meet our legal obligations. We take appropriate technical and organisational measures to protect your personal information and will never sell your personal data to third partie